Search
shop

Sigma Sport to become Sigma Sports

Changes are coming to Sigma Sport in January 2018 - one (extra) letter at a time! Check out the new brand of Sigma Sports
Last updated -

Sigma Sports new look and logo

Many years ago when we were looking to set up TRI247, Sigma Sport was one of the first triathlon companies we went to see with our plans. From the very beginning they were really supportive in not only the idea, but helping us to bring it to life. We are always thankful for that help and advice, and are happy to recommend them to triathletes.

Sigma Sport to become Sigma Sports

From the 16th January 2018 you are going to notice a change both in store and online. A small change, but significant in the long run – Sigma Sport is now becoming Sigma Sports.

Over 25 years, Sigma Sport has evolved from a pop-up shop run from a founder’s bedroom to an international online retailer, with a flagship store that attracts visitors from around the world. The hard work and dedication of our customers has always been the driving force behind our commitment to offering expert advice and a bespoke customer service.

On 16th January 2018, Sigma Sport will become Sigma Sports, with a new brand identity inspired by those who share our love of the sport.

We wish them all the best with the new look. To read more about the change visit the Sigma Sport website (soon to become Sigma Sports website).

Sigma Sports

Written by
Paul Shanley
Discover more
Challenge Sardinia location
Let’s race… Challenge Forte Village Sardinia
Are calf sleeves actually worth it for triathletes? How many watts aero calf compression sleeves could save you
Laura Siddall Patagonman Xtreme Triathlon 2023
Are we in a triathlon boom, or hurtling towards burnout? Laura Siddall on the growth of the sport
Is sports nutrition bad for you? Ultra-processed foods are under siege, and athletes are caught in the cross fire – but should we be worried?
Challenge Barcelona 2023 - Photo Credit: Jose Luis Hourcade
The ultimate city break triathlon race-cations: from Challenge Barcelona to Singapore T100 these are the best city centre races to combine multisport with sightseeing
latest News
Kat Matthews wins IRONMAN 70.3 Zell am See 2025
Five new locations announced as 2026 IRONMAN Pro Series calendar unveiled
Gwen Jorgensen World Triathlon Cup Miyazaki 2024 Results
‘Another three good years’ – Olympic champ Gwen Jorgensen WILL race on after surgery
Marten Van Riel IMWC Nice 2025 finish line
IRONMAN World Championship Nice 2025: Van Riel on ‘out of this world’ Norwegians
IRONMAN World Championship Nice 2025: Emotional Stornes hails impact of ‘best mates’
Stornes Iden Blummenfelt IMWC Nice podium 2025
IRONMAN World Championship Nice 2025: Full finishing order and DNF details including Magnus Ditlev
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...