Search
shop

Looking for sponsorship? Watch and learn!

How should seek triathlon sponsorship? We asked HUUB founder - and sponsor of athletes of all levels - Dean Jackson, exactly that question
Chief Correspondent
Last updated -

HUUB founder Dean Jackson talks athlete sponsorship

“Build a relationship, become a friend… don’t just come with your hands out”

HUUB founder Dean Jackson has been involved in the triathlon industry for several decades now, across a range of blue chip brands even before he launched HUUB (www.huubdesign.com).

HUUB have just signed the Brownlee brothers to another four year contract – but Dean also support athletes of all levels from first-timers, not just those on the Olympic podium.

“Will you sponsor me?”

Having been on the end of thousands of “Will you sponsor me?” letters, emails and more, how do you stand out?

Before you start a “Dear Dean” request – be it to HUUB or any other brands – take some tips from Dean on making the right sort of approach with some simple advice from this video.

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
Challenge Sardinia location
Let’s race… Challenge Forte Village Sardinia
Are calf sleeves actually worth it for triathletes? How many watts aero calf compression sleeves could save you
Laura Siddall Patagonman Xtreme Triathlon 2023
Are we in a triathlon boom, or hurtling towards burnout? Laura Siddall on the growth of the sport
Is sports nutrition bad for you? Ultra-processed foods are under siege, and athletes are caught in the cross fire – but should we be worried?
Challenge Barcelona 2023 - Photo Credit: Jose Luis Hourcade
The ultimate city break triathlon race-cations: from Challenge Barcelona to Singapore T100 these are the best city centre races to combine multisport with sightseeing
latest News
Kat Matthews wins IRONMAN 70.3 Zell am See 2025
Five new locations announced as 2026 IRONMAN Pro Series calendar unveiled
Gwen Jorgensen World Triathlon Cup Miyazaki 2024 Results
‘Another three good years’ – Olympic champ Gwen Jorgensen WILL race on after surgery
Marten Van Riel IMWC Nice 2025 finish line
IRONMAN World Championship Nice 2025: Van Riel on ‘out of this world’ Norwegians
IRONMAN World Championship Nice 2025: Emotional Stornes hails impact of ‘best mates’
Stornes Iden Blummenfelt IMWC Nice podium 2025
IRONMAN World Championship Nice 2025: Full finishing order and DNF details including Magnus Ditlev
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...